“Marketing is no longer about the stuff that you make, but about the stories you tell” -Seth Godin
Have you ever seen a 10 year old on his/her smartphone 24/7 playing those viral app games? Are kids these days more addicted to their smartphones or even constantly playing with their parents’ smartphones? As a parent, how can you ensure a healthy balance of device use with other activities? Just to put into context… Continue reading Parental Control Gamification
Consumer-driven. Customization. Individualism. Personalization. User-generated content. These are just some of the key factors driving innovation and successful business strategies in today’s consumer-oriented marketplace. If you can’t address consumers’ needs and wants, then your product is doomed to fail. Channel 4, a British public-service television broadcaster, has always been strong on the ideas of personalization… Continue reading Consumers Run the World
Ever been so frustrated and disorientated at the amount of information you need to organize whenever your planning an overseas trip? Isn’t it great to have all the travel information you need conveniently in one place so you don’t have to look through your messy inbox for the itineraries? Well, travel organizing and planning apps… Continue reading Planning a Trip Overseas??
When was the last time you actually made an effort to get out of your comfy house to commute to your local supermarket to get your groceries? Isn’t it much easier to purchase everything from Coles Online? Is it worth that much effort to drive to the mall and spend long hours of shopping and… Continue reading The Extinction of Retail Stores??
According to The 25 Scariest Texting and Driving Accident Statistics, about 1.3million people are killed in road accidents each year. 1.3MILLION!! Imagine that!! That means that over 3000 people die every single day from just road accidents! And some of these deaths are caused by mobile phones, or more specifically texting while driving. It’s literally… Continue reading Texting & Driving